Personalization is extremely powerful. It keeps customers happy and loyal by offering them tailored, insight-driven experiences in their moment of need. Omnichannel personalization has become the most differentiating opportunity for businesses to become more customer-centric and boost conversion, consumer engagement, and lifetime value.

Personalization can deliver 5 to 8 times the ROI on marketing spend and lift sales by 10% or more. Gartner reports that by 2020, digital businesses can see a 15% profit increase by using smart personalization engines to recognize customer intent.

With the meteoric rise in e-commerce and m-commerce, both the digital natives and the brick and mortars with digital presences are vying for “me-commerce”—personalizing the customer experience for every customer, during every interaction, across every touchpoint. And their struggle is real—more than half of personalization efforts fail. 

So how do YOU deliver a wildly successful personalized omnichannel experience?

Get answers in this white paper. You'll learn: tweet-12.jpg

  • What is personalization?
  • Why omnichannel personalization matters for retail, consumer goods and financial services brands
  • Top 7 benefits of personalization
  • What powers the personalization engine? Big data, 360° view of customer, and mobile
  • Case studies on omnichannel personalization strategy of Fortune 500 brands