Darden Restaurants, a Fortune 500 company, operates a unique portfolio of businesses including Olive Garden and other casual and fine dining restaurants. Their SVP and Chief Information Officer, Chris Chang understands the importance of fully embracing digital to improve overall brand presence and guest loyalty. Darden chose Photon as their mobile app developement partner for Olive Garden. Rather than simply designing apps and applying shiny technologies, Photon focused on implementing a customer-centric mobile strategy.
As a first step, Photon built independent, native iOS and Android mobile applications for Olive Garden and enabled new features such as the ability to join the wait list remotely. “Mobile access to the wait list was a big leap in our ability to improve the guest experience and eliminate common pain points like long waits during the dinner rush,” says Chris.
Further enhancing the guest experience, Photon brought a key new feature to Olive Garden’s “ToGo” offering, that allows guests to see their order history through the mobile app and quickly reorder past orders.
Photon’s creative services then modernized Olive Garden’s web experience for omnichannel engagement, improving the UX across online ordering and payments.
These new features give Olive Garden’s guests increased convenience and control while expediting services and creating frictionless personalized experiences.
“Photon really stepped up our systems of engagement and insight,” adds Chris. “We now leverage data and insights more effectively to deliver great guest experiences.”