--- title: Omnichannel Personalization Benefits description: What’s the importance of omnichannel personalization? How personalization improves omnichannel conversions, customer loyalty, and revenue? Download Whitepaper. --- - [Contact](http://www.photon.in/index.html#contact) - [Careers](https://photon.taleo.net/careersection/ex/jobsearch.ftl) - [Join the Omnichannel NOW community](https://info.photon.in/omnichannel-now-newsletter) [![](https://info.photon.in/hs-fs/hubfs/Photoon/logo.png?width=180&name=logo.png)](http://www.photon.in/) Relentlessly Pursuing Tomorrow [Perfect omnichannel experiences](https://digital-transformation-insights.photon.in/drive-growth-with-omnichannel-customer-experiences) are not just delivered seamlessly across all channels but are also considered personalized for the individual consumer based on the user context, time, journey, browse history, situational and social data, and so forth.40% of retailers indicate personalization as a top digital priority.1 ![Benefits of Personalizaion.png](https://info.photon.in/hs-fs/hubfs/Benefits%20of%20Personalizaion.png?width=600&name=Benefits%20of%20Personalizaion.png "Benefits of Personalizaion.png")   But do personalized omnichannel experience drive better customer engagement, revenue, conversion, order value, and customer loyalty? 96% of digital marketers reveal personalization advances customer relationships.2   Check for yourself how consumers reward omnichannel personalization. ### Download White Paper --- ## **High Conversions and ROI** Personalized omnichannel experiences such as dynamic online merchandising, product recommendations, and content based on customer behavior, social interactions, demographic, clickstream data, in-store behavior, weather, context, and location increase sales conversion. Personalized recommendation is a great way to offer relevant items to customers at the right time. Many companies are making significant investments in personalization. Statistics show that personalization programs increase leading companies’ revenues by 6% to 10%.3 --- **Higher Average Order Value** Put customers back on the purchase journey and increase average order value with tactics such as targeted offers, automated product recommendations, dynamic merchandising, and amplifying shopping cart activity. --- **360-Degree Shopping Experience** Enterprises with a comprehensive omnichannel personalization strategy can interact with customers at all hours of the day across multiple touchpoints, offering them a full suite of services and product selection through the buyer’s preferred method of communication. --- ## **1:1 Relationship with the Consumer** 62% of smartphone users have made a purchase online using their mobile device in the last 6 months.4 Dynamic personalization (using customer data to vary your content based on a specific audience segment) presents a highly personalized experience that speaks to your audience and improves conversion. ---   Want to create omnichannel personalization campaigns to engage customers? [Talk to our team](https://info.photon.in/talk-to-our-team) [--- ](https://info.photon.in/talk-to-our-team) 1. https://brpconsulting.com/2017-brp-special-report-personalization/ 2. http://www.cmo.com/features/articles/2017/5/10/dont-be-shy-explicit-customer-data-essential-for-cx-success.html#gs.wnC3PD8 3. https://globenewswire.com/news-release/2017/05/08/979826/0/en/Personalization-Programs-Increase-Leading-Companies-Revenues-by-6-to-10.html 4. http://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics 5. http://www.businesswire.com/news/home/20170131005328/en/New-Kibo-Consumer-Trends-Survey-Finds-85 6. https://www.curalate.com/blog/retail-personalization/ 7. http://cogensia.com/wp-content/uploads/2017/02/Loyalty-Trends-of-2017.pdf 8. http://blog.myplanet.com/personalization-its-about-the-person © Copyright 2018 North America Photon Infotech Limited. All Rights Reserved. ![](https://dc.ads.linkedin.com/collect/?pid=179371&fmt=gif)