High Conversions and ROI

Personalized omnichannel experiences such as dynamic online merchandising, product recommendations, and content based on customer behavior, social interactions, demographic, clickstream data, in-store behavior, weather, context, and location increase sales conversion. Personalized recommendation is a great way to offer relevant items to customers at the right time. Many companies are making significant investments in personalization. Statistics show that personalization programs increase leading companies’ revenues by 6% to 10%.³

Higher Average Order Value

Put customers back on the purchase journey and increase average order value with tactics such as targeted offers, automated product recommendations, dynamic merchandising, and amplifying shopping cart activity.

360-Degree Shopping Experience

Enterprises with a comprehensive omnichannel personalization strategy can interact with customers at all hours of the day across multiple touchpoints, offering them a full suite of services and product selection through the buyer’s preferred method of communication.

1:1 Relationship with the Consumer

62% of smartphone users have made a purchase online using their mobile device in the last 6 months.⁴ Dynamic personalization (using customer data to vary your content based on a specific audience segment) presents a highly personalized experience that speaks to your audience and improves conversion.

Personalized, Timely Promotions that Win in the Micro Moments

Personalizing digital content by combining context and location data with deep insights like needs and behavior can improve customer experience on location, advertising efficiency, and encourage purchases. Personalized home page promotions influence 85% of consumers, while personalized shopping cart recommendations influence 92% of shoppers to complete a purchase, according to research from Kibo.⁵

Higher Customer Lifetime Value (LTV)

Retailers that truly personalize and contextualize offers to individuals can drive an additional same-shopper sales improvement. 34% of retailers offer personalized rewards based on customer loyalty and 23% currently make offerings based on previous purchase history.⁶

More Brand Love and Loyalty in a Fickle World

Personalization becomes an imperative for brand loyalty. In 2017, brands will be challenged with developing true customer loyalty through personalization and relevancy.⁷

Competitive Advantage

Consumers will reward the companies that meet their precise moments of need with higher engagement and brand love. Companies that do not have a personalization strategy will continue to deliver a fragmented experience at each touchpoint and will lose market share in this brand-switching economy. By 2018 companies that have fully invested in personalization will outsell those that don't by 20%.⁸