Quick service, fast casual and family dining restaurant chains are attracting new customers, retaining old ones and creating seamless brand experiences by adopting digital strategies.
Mobility is now the new normal and restaurants are incorporating mobile strategies in order to engage with customers in the digital space. As mobile apps are a must-have technology for any restaurant, mobility is becoming an embedded part of every application in the digital space. Restaurants are collaborating with IT organizations across all their business units to unify mobile app strategies, create a scalable platform and to formulate a mobile strategy to accelerate innovation of digital capabilities. To enable broader digital business transformation, the restaurants must focus on mobile design, development and delivery as foundational competencies. Applying digital design best practices across a wide range of interaction channels will accelerate innovation of digital capabilities.
The importance of Mobile Order and Pay is hardly a new feature, but it is worth reflecting on just how much it makes a difference. Consider these statistics:
To learn more about how global restaurant brands have embraced digital to improve overall brand presence and to develop comprehensive digital strategies that drive world-class guest experience, talk to us.